Gather.
Say hello to wedding planning made beautifully simple
PROJECT OVERVIEW
Gather is the Guest Experience Platform that gives couples digital tools designed to collect and manage event information with ease. Trusted by couples, loved by guests.
We partnered with Gather end-to-end, shaping the entire journey from early concept through to launch. From product strategy and brand through to UX, UI, motion, video and wep app development, we helped define both the experience of the platform and how it’s presented to the world.
Would you like to chat about the work we do?
PROJECT TEAM + SERVICES
- Strategy Analysis
- Concept Refinement
- Project Management
- Front + Back-end Development
- UX + Wireframes + Prototypes
- Creative Direction + Branding
- Accessibility + Style Guides
- User Interface Design
- Animation + Video
From critical thinking at specification stage through brand and UX design, on to development and launch, the team at Storm have worked incredibly hard to create a brand new consumer app from nothing. And it’s really very good.
— Dom Beaven. CEO, Gather.
THE BRIEF
Shaping the idea, together.
We began by working closely with the Gather team to properly understand the idea behind the platform – who it was for, what it needs to do and what a great experience should feel like.
Through open, close-knit collaboration, we helped refine the original concept and shape a clear MVP positioned for growth. This early work set the foundation for everything that followed, informing how Gather works, looks, feels and communicates.
The brand was built around the joy of celebration, with a modern luxury edge – elevated but never intimidating. Every decision was guided by the same goal: to create a beautiful, effortless experience for couples, while making guests feel confident, considered and included.
THE BUILD
From vision to product.
Gather was built as a thoughtfully engineered Ruby on Rails web app, with the user experience guiding every technical decision. Mobile-first by default, the platform makes it easy for couples to manage plans on the go, while remaining just as effortless when used from the sofa at home.
A component-based design system ensures consistency across the platform, giving the flexibility needed for future growth. Integrations with Stripe, WhatsApp and Klaviyo were built in from the start, supporting payments, communication and marketing in a way that feels natural and unobtrusive to the user.
To support the launch, we also designed and built a dedicated marketing site that reflects the product’s tone and introduces Gather to the world.
Unique challenges
An effortless experience.
User experience guided the design from the outset. Through iterative wireframes and interactive prototypes, we tested and refined ideas early, ensuring the platform always put people first.
With the brand and technical foundations in place, we developed a UI that balances clarity with personality. Every detail was considered to maximise the overall experience, creating a product that feels intuitive, welcoming and easy to use.
A series of joyful, characterful animations help bring Gather to life, welcoming users, guiding them through key moments, and celebrating milestones along the way. We also created fresh video content that highlights the intuitive guest journey. The marketing site completed the picture, distilling the core brand and functionality into an engaging experience.
Working with the Gather team was a genuinely collaborative experience from start to finish. From the earliest conversations, there was a clear shared ambition to create something thoughtful, useful and genuinely joyful to use. That shared focus made the process collaborative and enjoyable, and allowed us to shape a product that balances clarity, personality and purpose in a really natural way.
— Storm Project Team
Ruby on Rails
We have over a decade of building exceptional applications for start ups and scale ups. Could Ruby on Rails be perfect for your next big idea?
Shall we have a chat?
Do you have a general enquiry you’d like to make, or fancy a more in-depth conversation about your business or project idea? We are always happy to hear from you.