Winsight.
Brand and digital presence for high-performance coaching expert
PROJECT OVERVIEW
Winsight helps leaders and organisations achieve clarity, focus, and lasting impact through performance-driven coaching.
We developed a complete brand and digital presence, including a refined colour palette, typography, custom icons, infographics, and a WordPress site with flexible Gutenberg blocks. The result is a cohesive and professional platform that reflects Winsight’s strategic yet human approach.
Would you like to chat about the work we do?
PROJECT TEAM + SERVICES
- Project Management
- UX + Interface Design
- Creative Direction
- Wireframes + Prototypes
- Style Guides + Website Design
- Accessibility
- Front + Back-end Development
Storm helped us shape not just the design of our website, but the thinking behind it. They took the time to understand our business, challenge our assumptions and help develop the concept, brand and website. The result is a site that clearly communicates what Winsight does and how we work.
— David Thompson, Founder, Winsight Performance
The brief
A brand built on performance.
Winsight’s founder, David approached us with a clear goal: to refresh the brand and create a website that reflects the crossover between sport, business, and coaching. The new identity needed to feel confident and contemporary while remaining approachable and human.
We refreshed their logo to give it a cleaner, more dynamic look. Taking sport focused logos as our reference, we introduced smoother curves, bolder lines, and open spacing to reflect momentum, growth, and Winsight’s forward-thinking approach.
Unique challenges
Clearly defined coaching.
Winsight offer a range of coaching services, and the challenge was to present them in a way that was clear, legible, and easy for users to understand – while also creating a system that could scale as the business grows.
Storm developed Winsight’s brand identity with a refined colour palette, carefully selected to convey their personality: confident, modern, and professional. We paired this with a contemporary sans-serif typeface – it’s balanced proportions and open letterforms highly legible across all formats. We also created a suite of custom icons and infographics, to represent each of the services they offer.
Together this visual system organises and communicates the coaching services clearly and provides a flexible foundation that can evolve with Winsight in the future.
The Build
A future-ready platform.
Building on the foundation of the branding work, we created a WordPress site using custom Gutenberg blocks. This modular system allows the Winsight team to create and update content seamlessly while maintaining design consistency. The result is a cohesive and future-ready digital presence, one that embodies Winsight’s unique position at the intersection of sport, business, and performance.
Working with Winsight to bring their performance coaching expertise online was a rewarding challenge. Developing their brand and WordPress site gave us the chance to create a platform that is clear, flexible, and ready to grow alongside their business.
— Storm Project Team
WordPress
We’ve spent years making beautiful marketing websites with bespoke themes. Whether you’re a start-up or have an existing website and are in need of a refresh, we’re here to help you.
Shall we have a chat?
Do you have a general enquiry you’d like to make, or fancy a more in-depth conversation about your business or project idea? We are always happy to hear from you.