Lifejacket.
Stopping the growth of Male Skin Cancer
PROJECT OVERVIEW
There’s a new sun protection on the block. We designed a new inspiring international lifestyle brand website to help combat skin cancer in men.
Pick a term, ‘Bro-tection’ or ‘being buddy-minded’. No matter which way you look at it, LifeJacket wants you to take better care of your skin every single day. To launch this new and inspiring brand to the world, Storm set about creating a clean, modern and energetic website to reflect LifeJacket’s brand and values
Would you like to chat about the work we do?
PROJECT TEAM + SERVICES
- Concept refinement
- Strategy Analysis
- Project Management
- UX + Interface Design
- Creative Direction
- Wireframes + Prototypes
- Style Guides + Website Design
- Accessibility
- Front + Back-end Development
As a new direct to consumer brand we engaged with Storm to develop a fully functional e-commerce site for LifeJacket with a focus on visual design impact, conversion performance and back-end operational functionality. The team is great to work with and their strong commercial insight has helped us get the most out of the site.
— Rob Sumner, Dark Matter Brands
The brief
Covering all bases.
Before meeting with Storm, LifeJacket already had their hearts set on a brand that reflected their vibrancy and passion for men’s health. It was now our job to translate those ideals and values into a website that inspired all men to join them in their quest for a happier, healthier lifestyle. To get this done, we had to create a web brand who’s way of life felt as natural online as it did offline.
Unique challenges
Designing for audience.
LifeJacket’s demographic spans from the everyday busy Dad to the active and outdoor loving hikers, bikers and surfers of the world. The creative had to allow for LifeJacket share their passion and give them space to display highlights and key features with their audience. The key to all this was creating a design that mirrored the products themselves – clean, light, vibrant. Finally, this visual thinking was wrapped around around a robust eCommerce experience that made buying LifeJacket’s cream quick and effortless.
The build
Creating an online store.
We created a user-friendly eCommerce website for LifeJacket using WordPress and WooCommerce. It showcases the full product range, including USPs, accreditations, and customer reviews. The website is designed to make shopping easy and efficient. Our custom theme is flexible, allowing for various WooCommerce templates and future additions from LifeJacket.
It’s been amazing to see LifeJacket make so much progress and with an idea around health and protection that we can all get behind. Watching them grow their impressive list of ambassadors and partners and to see their determination to evolve the brand and push their product is exciting. We can’t wait to see what else they have up their sleeves.
— Storm Project Team
WordPress
We’ve spent years making beautiful marketing websites with bespoke themes. Whether you’re a start-up or have an existing website and are in need of a refresh, we’re here to help you.
Shall we have a chat?
Do you have a general enquiry you’d like to make, or fancy a more in-depth conversation about your business or project idea? We are always happy to hear from you.