PROJECT OVERVIEW
Farleigh Performance cultivates consistent high-performance from their clients, whatever comes their way, making purposeful performance commonplace.
Performance emerges from a complex soup of ingredients. We created a bespoke WordPress website and unique identity that helps Farleigh Performance communicate their view on an uncertain and complex corporate world where everything is connected.
PROJECT TEAM + SERVICES
- Concept refinement
- Strategy Analysis
- Project Management
- UX + Interface Design
- Creative Direction
- Wireframes + Prototypes
- Style Guides + Website Design
- Accessibility
- Front + Back-end Development
“
The team at Storm stayed in discovery with us rather than rushing into delivery. I felt they invested the time, across the team, to really get to know us. To really understand both what we do and how we see the world. They got to know our character and the character traits, or needs, of our audiences. I loved being challenged by them on our assumptions, and having the mutuality to challenge them on theirs. This authentic collaboration of our teams and our areas of expertise has led to a website we are proud of and excited by.
— Sammy Burt, Farleigh Performance
Everything is connected
Farleigh Performance challenged us with the task of selling their unique approach of “Start anywhere, follow everywhere”. It was key to make sure that website communicated the correct message, show the audience that all businesses are unique and all symptoms have deeper internal connections. It was also top priority to tell the story of how they work to find ‘quick wins’ and disrupt unhelpful habits and inspire new mindsets and behaviours.
Representing change
Our first task was to adapt the brand, optimising it for the web by making colours and typography meet the important WCAG standards, while still creating space for a unique brand identity. This was a challenge of two halves that required us to create a visual language that identified and highlighted symptoms and the dynamic nature of business while also representing ‘change’ itself. To do this we introduced hand drawn style illustrations full of character with a central ‘dot’ concept that called back to the dot of the brand’s logo.
Built with purpose
We created a bespoke theme around Farleigh’s updated brand with all of its new and improved visual language, while ensuring that the site is accessible and easy to use no matter who you are. Our bespoke theme was built around core WordPress Gutenberg blocks as well as our own custom blocks. This allows the site to be flexible enough for Farleigh to add and edit content whenever they need as they grow and evolve, just like their clients.
“
Working with Farleigh performance to understand their needs for the website and how we should best showcase their work was a great challenge. It was fun to make use of such a striking brand to incorporate strong visual elements throughout the site, adding some extra life to the work that Farleigh already bring their clients
— Storm Project Team
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Work we’re proud of.
Take a look at our latest and greatest! We’re proud to show our hard work and all of the amazing results and successes we’ve had with our clients.
