Birtelli’s.
An eCommerce Experience driven by Good Honest Natural ingredients
PROJECT OVERVIEW
Birtelli’s is a beacon of great British food that strives for a greener world, with maximum taste and zero waste through their nutritious home baked artisan pizza kits made from the finest natural British ingredients.
Birtelli’s have joined forces with Storm to create a new and improved brand and eCommerce experience that tells a story of ‘Farm to Slice cooking’ for both homes and businesses, all while bringing moments of happiness and wellbeing to their customers.
Would you like to chat about the work we do?
PROJECT TEAM + SERVICES
- Concept refinement
- Strategy Analysis
- Project Management
- UX + Interface Design
- Creative Direction
- Wireframes + Prototypes
- Style Guides + Website Design
- Accessibility
- Front + Back-end Development
It has been a pleasure to work with Storm. They had a clear approach to the web development and were brilliant at providing me with regular updates. I’m delighted with the results; thank you Storm for all of your hard work.
— Jag Biryah, Birtelli’s
The brief
A Personal Touch.
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Birtelli’s sought to blend their Italian influences with British modernism and supermarket standards. To align with their “farm to slice” ethos, we refreshed their brand with a modern colour palette and icon set. Inspired by their existing packaging and fresh produce, we incorporated hand-drawn elements to add a personal touch.
Unique challenges
Triple cooked.
The Birtelli’s design was divided into three sections: pizza kits, physical stores, and large-scale business orders. Visually, the combination of brand and product photography was crucial to attract customers and showcase great British food. The user experience was designed to seamlessly guide customers through each section, ultimately leading them to the store to place orders. The store’s design focused on effortless order creation, allowing customers to customise pizzas and sides while clearly highlighting discounts, bundles, and rewards.
The build
Developing the store.
Building on top of the WooCommerce CMS and utilising a number of other plugins to enhance the user journey, we created a bespoke system to allow users to fully customise pizzas and add them to their basket. Along with a custom pricing system and offering discounts, we built a system that gave Birtelli’s coupons, gift cards and rewards schemes to give their users even more reason to come back again and again. From a frontend point of view, we added a number of graphical elements and interactions to highlight the products on offer while ensuring a seamless purchase experience.
Aside from the eCommerce side of the website, the remaining pages across the site were built using a range of WordPress Gutenberg blocks, both custom and out the box, styled to match our theme, allowing Birtelli’s to fully customise the site in future.
Birtelli’s was a great project to build upon a fresh new brand look and feel and the out of the box functionality of WooCommerce. Adding fully custom functions to create a pizza customisation system, as well as a loyalty reward scheme was a fun build challenge. It was fun to do all of these things while ensuring our theme matched the brand and highlighted their wonderful pizzas!
— Storm Project Team
WordPress
We’ve spent years making beautiful marketing websites with bespoke themes. Whether you’re a start-up or have an existing website and are in need of a refresh, we’re here to help you.
Shall we have a chat?
Do you have a general enquiry you’d like to make, or fancy a more in-depth conversation about your business or project idea? We are always happy to hear from you.