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New website for the Institute of Coding

Alice Hill Profile Image

Alice Hill
March 28, 2019

We’re very pleased to announce the launch of one of our major website projects of the year – the Institute of Coding!

What is the Institute of Coding (IoC)?

The IoC is a consortium of 33 leading UK universities, 81 companies (large corporates and SMEs), and 20 outreach organisations/ professional bodies (such as the British Computer Society and CREST), who have come together to bridge the digital skills gap across the UK.

The Institute has been created to address the issues we’re currently facing: 

  1. Demand– the UK does not currently produce enough highly skilled I.T. and digital specialists. It is estimated that we’ll need 518,000 highly-trained digital workers by 2022.
  2. Variable employability– unemployment amongst computer science graduates six months after leaving university is higher than in any other subject, suggesting that their skills fall short of industry requirements. 

The Institute aims to develop the way students can receive a digital education, including work-based courses and apprenticeships, as well as boosting equality and diversity in tech-related education and careers.

The IoC has an initial four-year funding period of £20 million of government funding plus £20 million of matched funding from other sources. 

What did Storm create for their website?

To launch this new and exciting venture, the Institute of Coding needed an informative and attractive website, to help communicate their key messages and highlight the options available to potential learners.

To encourage a broader range of candidates, it was important that the design was fully inclusive and moved away from the typical masculine image of technology and coding.

In line with their brand guidelines, we created a vibrant and fun design with plenty of bright colours and illustrations, and the odd small wink to code within the headings.

With a number of different audiences to cater for (such as potential learners, employers and educators etc), the website needed to host a lot of important content plus also present key industry metrics to highlight the importance of this project, without being overwhelming to the reader.

Institute of Coding website | Storm Bath

Working with Storm

As a digital technology agency, we’re very excited to participate in the creation of the Institute, and to be able to contribute to a project of such great national importance is something we are incredibly proud of.

Ruth Newell, Marketing and Communications Manager for the Institute of Coding, explained:

“It has been a pleasure to work with Storm on the development of the IoC website. They had a clear approach to the web development and Alice was brilliant at staying on top of the project and providing me with regular updates. 

“Tom’s approach to the design was very clear, ensuring we agreed a design palette before starting on the design work – I think this saved many days of saying ‘could you just…’! Overall, I’m delighted with the results of the new website, thank you Storm for all of your hard work.”

There is still more to come for the IoC website, including a thorough course catalogue, so watch out for updates to the site as it progresses.

Why not pay a visit to the new Institute of Coding website and let us know what you think?