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IAAPS: Advancing the zero emission automotive industry

Hannah Huck Profile Image

Hannah Huck
July 16, 2020

We’re pleased to announce that our latest front-end website project has gone live for IAAPS.

For the past few months we have been working with the Institute for Advanced Automotive Propulsion Systems (IAAPS) which is a £70million research and innovation hub aiming to develop ultra-low and zero emission vehicles.

What is IAAPS?

IAAPS is based at the Bristol and Bath Science Park and will be opening in 2021. Unique to the UK, it offers access to advanced equipment and demonstration space to support partnerships in breakthrough technologies.

Combining academic and industry expertise to deliver transformational research, IAAPS will help deliver the cars of the future, secure jobs and investment, and make sure the UK remains globally competitive in automotive propulsion.

With investment from the University of Bath and our external funders, the institute will stimulate over £67 million in additional research investment by 2025, creating an extra turnover of £800 million for the UK automotive sector and support nearly 1900 new jobs.

Creating a new dynamic website

As all information about IAAPs is currently hosted on the University of Bath website, Storm was tasked with creating its very own site to accurately demonstrate its mission and build on the institute’s identity.

We designed a website that makes use of and features their new brand – all dedicated around progression, innovation and dynamism. With this in mind we featured the chevron and bright colours in their new brand to symbolise this and enhance the automotive element.

It was important to heavily feature the team’s academic and technical expertise in the industry, from research papers to highlighting their breadth of services and skills.

With innovation being at the forefront of their work, the website needed to attract other teams and businesses from the automotive industry to work with them. They are already working with automotive powerhouses such as Jaguar Land Rover, McLaren Automotive and Ford to name but a few.

Recruiting was also a big motivation for having its own website, so the site needed to be a tool for letting people know about their career opportunities. 

The IAAPS website is now bright, inviting and dynamic. It has created great brand consistency to fit with their other marketing materials and seamlessly flows between web to print.

We wish IAAPS all the best with their new website and we look forward to hearing about all the incredible things they’ll achieve upon opening their doors next year.