Earlier this month we were very excited to launch a project we’ve been working on for quite some time – First Beauty.
What is First Beauty?
First Beauty is a UK-based cosmetics product trial company designed to create valuable market research and product feedback for some of the world’s most popular beauty brands, including The Body Shop, Clarins, Clinique, Nivea and many more.
Customers can sign up to become ‘panellists’ and are invited to participate in regular product trials for these companies. Panellists are then sent free beauty products to test out over a set period of time and are required to provide honest feedback for the company to utilise.
Not only do panellists receive free products to trial, they can also receive significant discounts on purchases! As users complete their product trials or refer friends, they will earn First Beauty points. These points can be offset against cosmetics and beauty products that are available in First Beauty’s online shop, providing huge discounts on popular brands.
User Experience considerations during the design process
The key factors considered when building this complex digital idea, were to ensure it is extremely user friendly, can collect vast amounts of data, and provide an e-commerce facility as well.
Becoming a panellist requires the user to complete a thorough questionnaire to build a personal profile based on skin type, lifestyle, personal features and more, so that the software can direct the user to particular trials and recommendations.
Due to the fairly in-depth nature of the questions, we had to make sure that it was both simple to complete and an enjoyable experience for the user. Here we utilised plenty of drop-down menu options, checkboxes, buttons and icons to help speed up the process.
The layout of the website is straightforward to navigate, making it very clear where to find the correct content whilst still being visually appealing.
Thousands of users in less than a month!
In just a few short weeks, the software has become a huge success with thousands of users already signed up to become panellists, and product trials filling up within a few hours of launching.
We will be creating a full case study for the project soon, so stay tuned!
In the meantime, if you’d like to become a First Beauty panellist yourself then pay a visit to their website and create your own personal profile. You could have free products arriving in the post very soon!
