It was decided that a dedicated microsite should be built due to the significant expansion of their MSc course portfolio, and the current website just couldn’t keep up. Requiring a complete overhaul of their content and navigation, the microsite needed to be mobile responsive and easy to use.
Storm created a clean and more modern design, with a simple navigation so that visitors can easily find their desired content. Focussing on the important details such as the course portfolio, benefits students will receive and, of course, the beautiful city of Bath, the microsite is now an easy to use, informative content tool for prospective students.
“Working with Storm was a great experience. Offering excellent strategic advice from the start, they guided us through the process, keeping us on track and ensuring we met our tight deadline.”
The microsite has been a great success since its launch.
- 48% increase in users exploring our MSc courses (nearly 22,000 user increase)
- Significantly improved user experience
- More than quadrupled page views (per page)
- 8% rise in mobile users (compared to 3% across entire University over same period)
They also saw a significant increase in MSc applications, leading to a very healthy student enrolment.