Case Study.

Mr B’s Reading Emporium: a local online bookshop to rival Amazon.

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Mr B’s is a popular and unique independent bookshop in the heart of Bath. Despite being internationally acclaimed, how can a small local bookshop compete with the likes of Amazon? The answer – the experience!

The Technology.

  • UX Design
  • Web Design
  • Development
  • Award Winning

The Challenge.

With online shopping becoming ever-more popular, it’s easy to lose the magic and experience of shopping in a traditional yet eclectic bookstore like Mr B’s Reading Emporium. Mr B’s required a new website with an e-commerce store more geared towards high volumes of sales. It needed to make the purchasing process slick and easy, yet most importantly, still evoke the spirit and style of Mr B’s.

The Plan.

Our team spent a lot of time in the store itself to absorb the Mr B’s experience. We realised that each customer is treated as an individual, being immersed in a world of stories – something we reflected throughout the web design. The online shop has no catalogue or products, no ‘browse by author’, instead the entire shopping process is a curated experience direct from Mr B’s team member to end user.

“Storm gave us confidence from the off that they were going to be able to deliver exactly what we needed. I can’t recommend Storm highly enough, another brilliant Bath independent business. Nothing short of website building superheroes in our eyes.”

Nic Bottomley , Mr B's Reading Emporium

The Results.

Mr B’s has seen a colossal growth in online sales with books, Book Spas and Reading Gifts flying off the virtual shelves.


Online sales are up 60.8% year on year and Page views per day have grown exponentially.


Our website design won the 2018 TechSPARK award for ‘Best UX Design’, plus it has been listed in the fantastic blog post: “Unexpected Lessons in Ecommerce Marketing From 8 Brilliant Bookshops” by Ometria!

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