The sun’s ultraviolet rays are responsible for 80% of the damage to your skin all year round and for 90% of skin cancers. Skin cancer is one of the most treatable, preventable cancers, but often, men ignore abnormalities on their skin, leaving things too long. So the founders, along with a team of scientific experts, created LifeJacket – a high performance skincare and UV protection clothing range, exclusively for men.
To launch this new and inspiring brand to the world, Storm set about creating a clean, modern and energetic website to reflect LifeJacket’s brand and values. This needed to be an exciting ‘lifestyle’ website that educated male users and explained their mission without the usual ‘manly’ clichés. As an international ecommerce site, it needed to be intuitive for users with a clear user journey. The website can accept worldwide payments and automatically display product prices in the local currency.
“As a new direct to consumer brand we engaged with Storm to develop a fully functional e-commerce site for LifeJacket with a focus on visual design impact, conversion performance and back-end operational functionality. The team is great to work with and their strong commercial insight has helped us get the most out of the site.”
LifeJacket now has a fun, modern and vibrant website fully reflecting their ‘lifestyle’ culture and making health and wellness cool to men. It has a simple user experience and the site is happily handling up to 7,500 visitors each day since launching.
We look forward to continuing our close collaboration with Lifejacket as they expand and develop their online functionality.